Marketing Basics
Initial Prints
To establish a professional image, the name and identity must be developed. Potential clients must know you are serious about your business as well as theirs. First, you must capture their attention with a memorable business card and corresponding letterhead and envelope. Free business cards with vendor information on the back may not convey the air of professionalism and dedication your customers are anticipating.
Print Resources
When you are customer facing, clients will be presented with a masterful elevator pitch and the initial marketing campaign. Think of this campaign as a whole with introductory promotions, direct mail and/or poster with call to action phrases. Further define your products and services in flyers, brochures, and technical sales sheets for the short-term solution and supportive campaign literature. Catalogs and large format poster will serve as longer-lasting and distinctive industry presence.
Web Presence
Your website is an online brochure that should save you time and money. Good websites provide vital contact, educational information, and builds the business credibility. It should help drive the brand and build customer loyalty. Great websites achieve all the basic marketing principles and generate a source of leads, income, and data collection. Modern sites have email marketing registries, blogs, tools, forums, and/or feed social media.
Interior/Exterior Decoration
Once you have a great work space, there is unlimited possibilities for decoration. Many offices have displays that show short videos, presentations, and images about the company, customers, and employees. Other print options include large canvas images, wall wraps, and signage.
Host an Event
Events are great for targeting large clients, partners and press. Events typically include large displays, exhibitor graphics, promotional items, and invitations. With the right message and graphics a sense of anticipation and groundwork can be laid for large clients, press, and potential partners.